Fujiwara no Morotada

Fujiwara no Morotada (920–969), fifth son of the regent Fujiwara no Tadahira, founded the clan's Koichijō lineage. He rose at court, becoming provisional middle counsellor in 948, and his daughter Yoshiko entered Emperor Murakami's harem and was named an imperial consort in 958.

After helping his brother Saneyori engineer the downfall of Minamoto no Takaakira in the Anna Incident of 969, Morotada took Takaakira's post as minister of the left, but died of illness only months later.